02 Aug #7 Trends that Are Ruling the World of Sports Marketing
Sports bring together millions of people at one time. For marketers, sports is something which gives access to a large customer base at one time. With the advent of newer technology, sports has become a huge business today, especially in India, where apart from cricket many other sports like Hockey, Kabaddi and Football are gaining popularity day by day. Sports marketers are constantly adopting the ever-changing technology and coming out with innovative ways to tap into the diverse audience base to create compelling experiences for the fans.