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Author: G3RkwcdJ

Sports are a huge part of American culture for many reasons. The drama, athleticism and personal story lines all make for a visual and emotional feast. Add some munchies, your beverage of choice and a halftime 3-on-3, and it’s no wonder sports sit at the...

A unique, creative online and offline presence yields the attention that's immensely important for any marketing you do. There are good examples of branding and offline presence everywhere, from Amazon Prime taping and branded boxes to Uber and Lyft drivers with stickers on their windshields...

Sports bring together millions of people at one time. For marketers, sports is something which gives access to a large customer base at one time. With the advent of newer technology, sports has become a huge business today, especially in India, where apart from cricket...

It’s no coincidence that Salesforce Apple, and Facebook invest serious time and money to create these large-scale events. Brands use live events because they are an excellent channel through which marketers can achieve their annual goals. Chief marketing officers at leading companies realize that the...