28 Aug How to Create Special Events People Will Love
A unique, creative online and offline presence yields the attention that’s immensely important for any marketing you do. There are good examples of branding and offline presence everywhere, from Amazon Prime taping and branded boxes to Uber and Lyft drivers with stickers on their windshields and windows.
And when it comes to offline marketing, events are where the money’s at! Special events are a big part of my business, from my speaking engagements to the AMP Up networking events that my company throws. And I always do something out of the ordinary to provide added value for attendees and sponsors. Whether it’s inviting a magician to perform at a perception-themed event or creating custom video recaps for our sponsors to share, events that provide extra value will attract the right people.